Media Kit Template and Digital Product Setup Guide

Media Kit Template

1. Cover Page

• Title: Your Blog Name (e.g., “Money Savvy Mzansi”)
• Subtitle: Your tagline (e.g., “Empowering South Africans to Budget Smarter”)
• Image: Use a high-quality image related to your niche (e.g., financial tools, a calculator, or vibrant South African imagery).
• Design Tips: Choose colors and fonts aligned with your blog branding for consistency.

2. About the Blog

• Introduction: A short paragraph about your blog’s mission, niche, and purpose. Example: “At Money Savvy Mzansi, we focus on helping South Africans take control of their finances through practical budgeting tips, savings strategies, and tailored advice.”
• Add a Profile Photo: Include a small image of yourself or your logo for personalization.

3. Audience Insights

• Demographics:
  • Age: [25–40 years old]
  • Gender: [70% women, 30% men]
  • Location: [80% South Africa, 10% Africa, 10% International]
• Visuals: Use a pie chart or infographic to display demographics.
• Interests: Highlight the top interests of your audience (e.g., personal finance, travel, or food).

4. Blog and Social Media Stats

• Website Metrics:
  • Unique Monthly Visitors: [e.g., 10,000]
  • Page Views: [e.g., 15,000]
• Social Media Metrics:
  • Instagram: [e.g., 5,000 followers, 7% engagement]
  • Facebook: [e.g., 3,000 followers]
  • TikTok (if applicable): [e.g., 1,500 followers]

5. Services Offered

• Sponsored Blog Posts: R1,500/post (SEO-optimized content tailored to your brand).
• Social Media Campaigns: R2,000 for Instagram post + story combo.
• Product Reviews: R2,500 (honest reviews shared on blog and social channels).
• Event Coverage: R3,500 (real-time blogging, posts, and stories for events).

6. Pricing Table

Service	Details	Price
Sponsored Blog Post	1 SEO-optimized post	R1,500
Social Media Combo	Instagram post + story	R2,000
Blog + Social Media Deal	Blog + Instagram + Facebook campaign	R3,500

7. Case Studies

Example 1:

• Client: Brand X (Savings App)
• Results:
  • Blog Post Views: 2,000
  • App Downloads: 150

Example 2:

• Client: Local Coffee Brand
• Results:
  • Instagram Engagement: 1,200 likes, 200 new followers

8. Contact Information

• Email: [yourblogemail@example.com]
• Phone: [+27 123 456 789]
• Social Media Links: @[YourInstagramHandle], @[YourFacebookPage]

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Digital Product Setup Guide

A. Product Outline

Product Name: “The Ultimate Budgeting Toolkit for South Africans”

Contents:

1. Introduction to Budgeting
   • Importance of budgeting in South Africa’s economy.
2. Budget Creation Guide
   • Step-by-step instructions on how to budget.
   • Sample budget table (e.g., income: R20,000, expenses: R15,000).
3. Money-Saving Tips
   • Local-focused strategies (e.g., loyalty cards, bulk shopping).
4. Printable Templates
   • Monthly Expense Tracker
   • Savings Goal Chart
5. Tools and Apps
   • Recommendations: 22seven, Old Mutual Budget Calculator.

B. Designing in Canva

• Use templates for eBooks or worksheets.
• Cover Page: Eye-catching design with title and subtitle.
• Content Pages: Use icons, charts, and visuals to make information engaging.
• Printable Templates:
  • Budget Tracker: Editable or printable PDF.
  • Savings Chart: Visual progress bars or goals.

C. Selling Your Product

Platform Options:

1. WooCommerce with PayFast (Local Focus)
   • Install WooCommerce on WordPress.
   • Add PayFast as a payment gateway.
   • Steps:
     1. Go to Plugins > Add New > Search “WooCommerce” > Install.
     2. Add Product (title, description, file upload, price).
     3. Configure PayFast: Enter Merchant ID and Key.
2. Gumroad (Global Focus)
   • Easy to set up; charges 8.5% + $0.30 per transaction.
   • Steps:
     1. Create a Gumroad account.
     2. Upload your eBook and set pricing.
     3. Share the product link on your blog and social media.

D. Promoting Your Product

• Blog Post: Write a blog introducing your product (e.g., “5 Steps to Budget Like a Pro in South Africa” with a call-to-action).
• Social Media:
  • Instagram: Share posts and stories with testimonials or benefits.
  • WhatsApp: Send product links to relevant groups.
• Launch Offer: Offer a limited-time discount (e.g., R100 for the first 20 buyers).

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