Here’s a detailed template you can adapt for your media kit. This structure will showcase your blog’s strengths and attract potential sponsors or collaborators.
Media Kit for [Your Blog Name]
1. About the Blog
Introduction:
Welcome to [Your Blog Name], your trusted resource for [your niche]. Our mission is to [briefly explain your blog’s purpose and value].
For example:
“At Money Savvy Mzansi, we empower South Africans to take control of their finances with practical budgeting tips, savings hacks, and actionable advice tailored to our unique economy.”
2. Audience Overview
Provide details about your audience to show brands why your blog is the perfect platform to reach their target market.
- Monthly Visitors: [e.g., 8,000+ page views/month]
- Social Media Reach: [e.g., Instagram: 5,000 followers, 7% engagement]
- Demographics:
- Age: [e.g., 25–40 years old]
- Location: [e.g., 80% South African audience]
- Interests: [e.g., budgeting, personal finance, investing, and money-saving tips]
3. Blog and Social Media Stats
Highlight key performance indicators.
- Website Metrics:
- Unique Visitors: [e.g., 3,000/month]
- Average Time on Site: [e.g., 2 minutes]
- Top Posts:
- [Blog Post Title 1]
- [Blog Post Title 2]
- Social Media Metrics:
- Instagram: [e.g., 5,000 followers, 500 avg. likes/post]
- Facebook: [e.g., 3,000 followers]
- TikTok: [if applicable]
4. Services Offered
List the ways brands can collaborate with you:
- Sponsored Blog Posts:
Detailed, SEO-optimized articles that feature your brand or product. Rate: R1,500 per post. - Social Media Promotion:
Posts, reels, or stories tailored to your brand.
Rate: R1,000 per post or R2,000 for a combo. - Product Reviews:
Honest, in-depth reviews of your product/service shared on the blog and social media.
Rate: R2,500. - Event Coverage:
Live blog posts, stories, and social media updates during your events.
Rate: R3,500. - Affiliate Partnerships:
Earn commission-based revenue by promoting your product through ongoing content.
5. Case Studies
Provide examples of past successful collaborations or hypothetical results based on your audience.
Example 1: Sponsored Blog Post – Brand X
- Campaign: Highlighted their new savings app in a blog post and Instagram story.
- Results:
- 2,000 views on the blog post
- 150 app downloads from unique referral links
Example 2: Social Media Campaign – Local Coffee Brand
- Campaign: Promoted a giveaway for their new product line.
- Results:
- 1,200 Instagram likes
- 300 new followers for the brand
6. Pricing
Clearly list your rates for all services.
| Service | Price |
|---|---|
| Sponsored Blog Post | R1,500 |
| Social Media Post & Story Combo | R2,000 |
| Product Review | R2,500 |
| Event Coverage | R3,500 |
Custom packages available upon request.
7. Contact Information
Make it easy for brands to reach you:
- Email: [yourblogemail@example.com]
- Phone: [+27 123 456 789]
- Social Media Links:
- Instagram: @[YourInstagramHandle]
- Facebook: @[YourFacebookPage]
Digital Product Outline
Here’s a step-by-step outline for a budgeting eBook tailored to South African audiences:
Title: “The Ultimate Budgeting Toolkit for South Africans”
Section 1: Introduction
- What is budgeting?
- Why budgeting is essential for South Africans (e.g., high living costs, economic challenges).
- Quick overview of what the toolkit includes.
Section 2: Understanding Your Finances
- How to calculate your income and expenses.
- Examples with Rands:
- Income: Salary = R20,000/month
- Expenses: Rent = R8,000, Groceries = R4,000, Transport = R2,500
Section 3: Creating a Budget
- Step-by-step guide to building a budget:
- Fixed expenses
- Variable expenses
- Savings goals
- Example Budget Table (printable included):CategoryBudgetActualHousingR8,000R8,000GroceriesR4,000R3,800
Section 4: Money-Saving Tips
- South African-specific advice:
- Shop during sales at Pick n Pay or Checkers.
- Use loyalty programs like Clicks ClubCard or Woolworths WRewards.
- Save on transport using ride-sharing options.
Section 5: Tools and Resources
- Links to free apps like 22seven or Old Mutual’s Budget Calculator.
- Printable templates:
- Monthly expense tracker
- Grocery shopping checklist
Section 6: Staying on Track
- Tips for staying disciplined with your budget.
- How to adjust for unexpected expenses (e.g., medical bills).
Pricing and Promotion Plan
- Price: R150
- Launch Promotion:
- Offer at R100 for the first 20 buyers.
- Promote on Instagram stories and blog with a countdown timer.